About Us

Our Manchester Roots, Our Global Reach

Welcome! We are World Cycle Decals Ltd, a dedicated online company based in Manchester, England. Since opening our virtual doors in 2011, we have been on a mission to supply the world's restorers with the highest quality, most authentic bicycle decals and transfers available. To date, we are proud to have helped revive thousands of cherished bicycles across the globe.

Born from a Restorer's Frustration

Our journey began in 2010 with a simple, yet profound, frustration. Our founder, an avid bicycle restorer, continually struggled to obtain accurate, durable, and genuine transfers from existing suppliers while working on projects at his own cycle shop, Atlantic Boulevard. The options were often lacking in colour fidelity, poor in material quality, or simply unavailable.

This wasn't just a hobby - it was a preservation effort. To solve this dilemma, we invested in specialized equipment and meticulous research to create our own graphics files and reproduction decals.

The demand for this level of quality was immediately apparent within the restoration community. What started as a personal solution quickly grew into World Cycle Decals Ltd, an exclusively online store dedicated to marketing and supplying the high-quality products that other suppliers were not offering.

The Pursuit of Authentic Quality

We believe that a restoration is only as good as its smallest detail. That's why we treat every decal not just as a sticker, but as a critical piece of cycling history. While we operate exclusively online for sales, every transfer is proudly designed and produced in our dedicated production workshop in Manchester. This allows us to maintain uncompromising quality control over every step of the manufacturing process - from the initial research to the final print.

Our Commitment to Accuracy

Our decals are developed through extensive reference to original, period catalogues, and preserved bicycles. This meticulous approach ensures period - correct typography, exact colour matching, and historically accurate sizing, giving your restoration the authentic finish it deserves.

Crucially, we utilize modern technology to make classic decals far more durable. By employing UV-resistant inks and high-quality vinyl, our products are designed to withstand the tough conditions modern cycles face-including sun exposure, cleaning chemicals, and regular use-while still replicating the precise look and authentic finish of the originals.

Furthermore, all our products are engineered for lacquer compatibility, allowing them to be integrated seamlessly under clear coats for a professional, protected, and long-lasting finish.

Empowering the Restoration Community

Our goal is straightforward: to give restorers, whether they are working in a professional shop or tackling their first project at home, the tools they need to achieve quality results.

When you choose our decals, you're not just buying a product; you're investing in the preservation of cycling heritage. You are helping us continue to bring life back to loved bicycles one project at a time. We are proud to stand at the intersection of passion, history, and craftsmanship.